Our Strategic Priorities

MTS ECOSYSTEM

Radical transformation of the business model

STRATEGY CLV 2.0

CLIENT

  • a user of connected digital storefronts, seamlessly receiving services from MTS and partners,
  • customer-centric approach: we look through the eyes of the client, and not through the prism of individual products and services, and
  • best customer experience with a deep, personalized approach (AI/Big Data).

LIFETIME

  • focus on a long-term customer relationship,
  • we maximize the total long-term profit from the client, and not the current revenue for individual products,
  • focus on maintaining loyalty and emotional attachment, including through socially and environmentally responsible actions by the Company, and
  • focus on NPS and Love brand.

VALUE

  • high class products (including from partners),
  • a convenient technology platform for effective interaction with partners and the best customer experience, and
  • creation of new value outside telecom (including monetization through advertising and lead generation).